2024 Approved Brand Storytelling Through Imagery A Podcast Designer's Guide

Brand Storytelling Through Imagery: A Podcast Designer’s Guide

Having an attention-grabbing Logo for a podcast is as vital as the content inside. Your podcast’s logo is its first impression. You want something that portrays your topic while simultaneously captivating the audience.

Making a perfect Logo for podcasts is difficult if you don’t know how. The passage below will guide you through everything you need to create stunning podcast logos.

We will start with the basics of podcast logos and move on to the best logo creation platforms available. Let’s get started!

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Part 1. What Is a Podcast Logo?

Before we get into how great podcast logos are made, let’s look at the basics of a podcast logo. It’s important not to get podcast logos mixed up with podcast artwork. Podcast artwork can warry for episodes or series and represents them individually.

Podcast logos usually stay the same and are a visual representation of all your work. Your podcast logo depicts your content to the viewer, illustrating what your channel is all about.

Above is an excellent example of a perfect podcast logo. Just looking at the picture sets the entire mood of the podcast. Users can easily comprehend the podcast’s content from the logo, and interested users can get straight to listening.

Where to use

You can think of your podcast logo as a representation of your brand. Your podcast logo will be visible on all your podcast covers. You can also use your logo on websites and when you market your products.

When to use

You can use your logo on your profile pictures and author detail sections. It can also act as your thumbnail. You can also add your logo to video podcasts to spread your brand.

Part 2. Do I Need a Logo for My Podcast?

Many users feel that visuals are a minor aspect of podcasts and often overlook it. It’s true that podcasts mainly consist of audio, but a visual representation is just as important. Let’s go over why having a good podcast logo is crucial.

Sets the first impression for new listeners.
Boost the credibility of your work in the eyes of the audience.
Required by most major podcast publishing platforms.
Acts as a reusable marketing tool that can also be used elsewhere.
Helps build a personal brand and gain recognition.
A unique and captivating logo will help you increase your audience pool.

Now that we’ve gone over why a good podcast logo is important let’s get back to our main topic: How to create logos for podcasts.

Part 3. How to Make an Attractive Podcast Logo?

There are numerous ways to create a podcast logo, but the process can often get complicated. The guide below will take you through the top platforms of each type and will teach you the best ways to create podcast logos.

Method 1: Web podcast logo makers

The first method we will discuss is using online podcast logo makers available on the web. This is perhaps the easiest and quickest method. Another advantage is that this can be done online without having to download large, potentially harmful applications. Now let’s look at some of the best online platforms available.

1. Logo

The first platform on our list is Logo.com. Logo is a free online Logo generator that instantaneously provides users with logos based on the name and keywords they provide. The process is straightforward to follow with the platforms step by step guidance.

Let’s take a look at the steps.

Step1 Enter your brand’s name.

Step2 Add a tagline or text you want on your logo.

Step3 Pick your design.

Step4 Customize your design.

Step5 Review your logo.

Step6 Download your logo.

2. BrandCrowd

BrandCrowd is another fantastic online logo maker that provides you with an outstanding logo in just minutes. The process is simple and quite similar to Logo’s. BrandCrowd has a library filled with premium logo designs created by professionals from all over.

3. Online Logo Maker

The last online web-based logo maker on our list is Online Logo Maker. It is just as quick and straightforward to use as the previous two softwares in this list. Online Logo Maker’s capability can be backed up by the 2,000,000+ brands that use it.

Method 2: Video and audio editing software

Another terrific way to create podcast logos is by using podcast editors. These softwares are made to edit all elements of your podcast, including the audio and cover art. Podcast editors can also be used to create logos for your podcasts. Let’s have a look at the best podcast editor softwares available.

1. Filmora

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Filmora is by far the best podcast editor in today’s market, which is why we’ve added it to the top of our list. Filmora has a massive library of articles and guides that help users create knock-out podcast logos. Filmora can also make animated logos and logo intros that are sure to catch the eye of your audience.

Now let’s go over the steps to create a logo using Filmora.

Step1 Open up a black template on Filmora.

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Step2 Go to Sample Colors. Select a color for your background and drag it to Video layer 1.

Step3 Select a second color for your logo and drag it to Video layer 2.

Step4 Go to the Titles section and pick a font you like. Drag that font to Video layer 3.

Step5 Double-click the title you’ve added in Video layer 3. A menu should pop up. Select Advanced.

Step6 Type the text for your logo in the text box. Choose your text’s font, color, and size.

Step7 Once you’re done with your text, press OK.

Step8 Go to effects, select an effect you like, and drag to add it wherever you feel is right.

(in this example, the effect has been added to video layer 2.)

Step9 Save your logo. You can press the snapshot icon beneath the display or press Ctrl+Alt+S.

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2. Premiere Pro

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The second podcast editor on our list is nonother than Premiere Pro. Premiere Pro by Adobe is a top-rated software renowned for its simple yet power-packed capabilities. Like with Filmora, users can use Premier pro to create all logos, including animated logo intros.

3. Pro Tools

The last Podcast editor on our list is Pro Tools. Pro Tools is a purpose-built all-in-one tool for creating and editing podcasts. Pro Tools offer every single feature a podcast professional could ever need. The primary method for logo creation is straightforward; however, many complex functionalities are available that are a must-have for many professionals.

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Method 3: Design tools

The last method we will discuss is creating podcast logos using Designing tools. There are hundreds of design tools available that let you create all sorts of images, including logos.

The process may be a little more complex than the last two methods discussed, but the extra effort is worth it. A logo designed using these tools will stand out more than those made using any other method. Now let’s see the best design tools available to create podcast logos.

1. Canva

The first Design Tool on our list is Canva. Canva is one of the most well know designing tools in the market, and for a good reason. Canvas’s easy-to-use drag-and-drop interface makes tasks highly feasible for amateurs and professionals.

There are hundreds of templates available and numerous options to customize your design. Now let’s look at how we can use Canva to create a striking logo for our podcasts.

Step1 Launch Canva and go to the Templates. Select Logos.

Step2 Select a template you like and click on Customize this template.

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Step3 You can add/remove materials as you wish.

Step4 You can change the font, size, and color of the text.

Step5 Share from the top right corner and choose Download to save your logo.

2. Photoshop

Adobe Photoshop is the most famous design tool in the world. With Photoshop, the possibilities are endless. You can use Photoshop to create virtually any kind of pic, including jaw-dropping logos for your podcasts. Photoshop has more functionalities than any other design tool out there. It may be overwhelming for new users, but it’s worth it.

3. Figma

The last design tool on our list is Figma. Figma is a collaborative design tool that helps users create beautiful designs. Figma is trusted by many companies worldwide, including Dropbox, Netflix, and zoom. Asides from its numerous integrations and collaborative features, Figma also has a large online community that is ever so helpful.

Part 4. 5 Useful Tips for Creating Knock-Out Podcast Logos

Now that we’ve learned about the best logo-creating platforms, let’s go over some of the things you should consider to make the best possible logo for your podcast.

1. Think about where your logo will be used

The most crucial aspect of your logo is its image size and quality. Your logo will be used in various places, so you need to have a set of different sizes. Your logo will only be helpful if visible, so you must ensure that you use a high enough image quality.

2. Don’t be afraid to use color

The logo’s color will stir up emotions in your audience and help set the mood for your podcast. Using bright and vivid colors is the best way to capture your audience. It’s vital to keep the shade constant; otherwise, you’ll end up with mismatched colors.

3. Avoid overused icons

Icons are a fundamental part of any logo but using bland overused icons will not let you stand out in front of other podcast creators. It’s best to use unique icons that viewers are attracted to and intrigued by.

4. Dont be too literal

Never limit the kind of logo you can use. Let your creativity be a region with no boundaries. Only when you let your imagination run wild will you be able to create a great logo. You should also not be afraid of simplicity. Often the simplest ideas go the longest way.

5. Check out the competition

This is an essential part of making a killer podcast logo. How can you compete with the market if you dont know what’s in it? Exploring others’ podcast logos will give ideas and motivation for your own. This will help you build a logo that stands out above all the rest.

Summing up

Now you’ve learned everything you need to know to create an astonishing podcast logo. We’ve taught you what podcast logos are and their importance. We have shared the best platforms to develop podcast logos and show you the steps to use them. All this and the tips we’ve taught you will guide you in making the best podcast logo.

Dont forget to share this article with your friends and family members looking to create logos for their podcast. Leave a comment below on your favorite podcast logo-creating software and why.